WEB DESIGN
A Nostalgic Sense Of Calm
pro-BREAK + anti-CYCLE Package Design
In today's culture of existing with bosses and levels, you have only ONE life...
Designed for the GenZ demographic who practise intentionality when it comes to mental health, the pro-BREAK and anti-CYCLE CBD supplements aim to aid in managing general anxiety. Seen in its branding, the range rethinks unhealthy productivity styles by promoting more sustainable mental practices.
Objective
In the age of grind culture and productivity hacks, anxiety, stress and burnout prevail. As people grow more aware of mental health, anti-CYCLE and pro-BREAK branding aims to communicate the products' benefits: offering relief, promoting calm, and triggering happy, carefree memories.
Solution
The names of the supplements communicate the goals and values of the brand as well as act as the official identity wordmark.
Anti-CYCLE works to break the cycle of anxiety while pro-BREAK combats the unhealthy non-stop grind culture that leads to burnout and excessive anxiety. Together, they promote rest and healthy productivity. The colour palette selected further exudes calm.
The brand graphics are inspired by the classic 8-bit 90s game design and user interface, stimulating nostalgia for simpler times and inviting a mood of carefreeness experienced during play.
The iconography and product names challenge today's grind culture responsible for the prevalent stress, anxiety and burnout. Pro-BREAK and anti-CYCLE promote healthy and positive productivity by encouraging users to take breaks, speak out and manage the cycle of anxiety with CBD.
The final label mimics puzzle pieces contributing to the concept of play and nostalgia.
Graphic Design & Art Direction Serena Omolo
Photography & Shoot Art Director Sage Battle-@sageiology, @ablacksage
