I'm really lovin' it!
Concept Illustrations for McDonald's
The McDonald's slogan "I'm lovin' it" represents the feeling of its consumers, Its global popularity and customer loyalty is evident. Drawing from this, the illustrations represent the enjoyment, need and desire for McDonald's food in this concept set.
The Concept
The illustrations are wacky, unrealistic, fun studies of human forms expressing joy, impatience while relishing or about to relish in the food.
The final pieces were done using traditional pencil on paper and then finished digitally in Photoshop.
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